Overcoming Goals Between Stakeholders in Automotive Networks

The concern of an interdisciplinary research project called Dynamo PLV from institutes of the TU Darmstadt and the European Business School is to combine the three topics production, logistics and traffic and merge them together. Goal of the project is to generate holistic approaches to resolve disciplinary boundaries. Integrated value adding networks which can already be located in the automotive industry will have strong effects on competitiveness of industrial locations in the future. This calls for an overlapping consideration of the systems production, logistics and traffic. Aim of this paper is to show and identify the differing interests and conflicts between the actors of a value adding network from the automotive industry. Conflicting goals between multi-layers like intra-company areas (logistics and procurement) or areas along the supply chain (supplier and OEM) or beyond the supply chain (companies and public authorities) prevent optimal resource use and reduce competitiveness. For solving these facts action fields and conflicting goals of the value chain actors are defined and systemized by an interdisciplinary research group. The results are based on a case study which was conducted with an automotive company and some of its suppliers to show the conflicts and background of this working system.