The Relevance of Employee Motivation

The motivation of employees is an essential requirement for operational efficiency, the quality of the production process and the effectiveness of the work force. Therefore the primary objective for a company’s success should be the achievement of a high degree of employment motivation and satis-faction. Nevertheless, a high motivation of employees is not a matter of course. Therefore, we empirically investigate the status quo of employee orientation and motivation of the workforce aiming to identify potential improvements with regard to a better employee orientation. The results are surprising: The majority of employees are dissatisfied with the work tasks, the leadership of the supervisors or the working atmosphere in the company. The consequence: Lower works force motivation and a poor quality of employee performance, even though in the service industries employees are key for delivering quality and results.