Development of Technology Strategies | 
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| Journal | Industrie Management |
| Issue | Volume 24, 2008, Edition 3, Pages 31-36 |
| Share | Cite | Download |
Abstract
Strategic product planning and strategic technology planning is more important than ever. This planning is based upon the anticipation of market and technology developments. The article shows how new technologies are taken up and how they can be combined to coherent technology strategies. These help the companies to further develop the product range and to position themselves advantageously in the competition of tomorrow. A consistent example from the automotive lighting engineering underlines the high feasibility of the methodology.
Keywords
innovation database, innovation management, strategic planning, technology planning, technology strategy
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Potentials: Innovation Strategy
Solutions: Product Development
