Mobile Added Values - Direct Usage of Mobile Technologies in Industry | 
|
Gezielter Einsatz von mobilen Technologien im industriellen Umfeld
| Journal | Industrie Management |
| Issue | Volume 23, 2007, Edition 4, Pages 49-52 |
| Share | Cite | Download |
Abstract
Today the developments within the area of mobile business and mobile commerce influence marketing, sales and maintenance of products and services to a high degree. On the other hand mobile technologies offer new possibilities like: personalisation, localisation, interactivity, ubiquity, comfort of transactions and emotionalisation. But how can these new applications of mobile business be supported in order to structure a company’s internal processes in a more effective and efficient way as well as to increase the customers’ acceptance and customer orientation? A promising possibility is the usage of innovative mobile devices and the investment in new technologies, e.g. Augmented Reality, to meet these demands.
Keywords
information systems, Mobile Business, mobile devices, process optimisation, technological contribution
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Potentials: Business Models
Solutions: Process Management
