Process of Hybrid Product Development

Today, mechanical and plant engineering companies are already providing service bundles in the form of product-service combinations. These consist of common ranges of services, e.g. for development, customisation, operator, financing or maintenance. As a rule however, the elements of service bundles are developed separately. Moreover, the services offered are often viewed as a necessity demanded by the market. A strategy appearing to promise long-term success is pursued by offering solutions in the form of hybrid products in which service and material good form a symbiotic relationship. Rigorously pursuing this strategy entails sustainably implementing a business process to develop hybrid products in a company. This paper discusses requirements of organizing this business process. Attention is focused on a networked approach to developing material goods and services as well as the incorporation of a mechanical and plant engineering company’s network of relationships.