Innovative companies are embracing innovative variant planning as a new management method for individual production. This method allows companies to create greater product variety and more individually customized goods and services at competitive prices. To fulfil these requirements, the gap between specific customer product requirements and the production requirements of standardized processes has to be bridged. This article describes experiences on organizational transformation from individual manufacturing to mass customization both from product and from process point of view. It shows managers how to proceed in a step-oriented manner.
