The motivation of employees is an essential requirement for operational efficiency, the quality of the production process and the effectiveness of the work force. Therefore the primary objective for a company’s success should be the achievement of a high degree of employment motivation and satis-faction. Nevertheless, a high motivation of employees is not a matter of course. Therefore, we empirically investigate the status quo of employee orientation and motivation of the workforce aiming to identify potential improvements with regard to a better employee orientation. The results are surprising: The majority of employees are dissatisfied with the work tasks, the leadership of the supervisors or the working atmosphere in the company. The consequence: Lower works force motivation and a poor quality of employee performance, even though in the service industries employees are key for delivering quality and results.
