trend monitoring

Customers, society and politics challenge companies to ensure the sustainability of their value creation. Many stakeholder groups have an eye on the logistics. These groups constantly raise new requirements and regulations affecting companies’ businesses.  This is the reason why it is not sufficient anymore to react on changing requirements. Companies can gain competitive advantages if they anticipate trends in sustainability and react immediately. In this context, this article presents an approach for trend monitoring and a change agent suppor-ting to react effectively and efficiently on trends in sustainability.