In the tire replacement business, customers increasingly recognize and use e-Commerce as a sales and distribution channel. A survey of the ETH Zurich indicates that up to now tire producers hardly operate online platforms - even though the future growth potential of online distribution is substantial. The tire producers should react quickly and with a thought-through approach to the challenges of online trading in order to take advantage of this distribution channel. An intensive cooperation with local tire assemblers is decisive for making the online distribution channel work, because customers still require a professional tire fitting.
