Product innovations are mainly based on a future-oriented alignment of technology push and market pull. The alignment of both aspects with regard to conformity to the corporate strategy is carried out in the context of the strategic product and technology planning, which is the initial point within the product design process. The integral element of this paper is a data base-system which allows performing the tasks of strategic product and technology planning. In particular, information about technologies, product ideas and market segments are represented and related with each other. Typical applications are the design of morphologic boxes an innovation roadmaps.
