Initiated by the digitalization, the organization of production and employees are subject to change. Innovative and digitized formats should be integrated into existing training programs. Therefore, suitable and target group-specific teaching/learning formats are needed that support participative methods and digital collaboration. For this purpose, a digital teaching and learning format for the application area of automotive engineering in SMEs was designed. This prototypical teaching/learning format was created and evaluated in an iterative process through the participation of the potential. The results show that the test subjects mainly refer to the usability criteria of DIN ISO 9241-110. Recommendations for the creation of future digital teaching and learning formats for SMEs are derived from these findings.