Social Media

Social media and the digitalisation of products allow a direct view into product and service use and customer experience. This Product Usage Information may be used systematically in product and service development. However, this requires its interoperability with relevant processes and IT systems. This paper presents an approach and its implementation as an IT platform which fulfils these prerequisites.

Knowledge management around projects has been supported for a long time by a host of software applications. But still the knowledge exchange between organisation and projects is weak throughout the project cycle: from project inception where company knowledge is ignored to transfer of results to the dump of collective company data. Social media bring about a sense of communication which may help to solve some of these problems - if it can be successfully implemented. We explore how SharePoint can be employed to enhance the knowledge transfer between organisations and their projects.