According to current social and economic trends, businesses underlie considerable organizational challenges which imply a long term strategy development in order to maintain productivity and competitiveness. Development processes such as the globalization and internationalization, the demographic change, the increasing importance of knowledge, the technological change as well as the trend of individualization and flexibilization are significant. Businesses are challenged with its implications on the labour conditions and therefore on their productivity, quality and innovativeness. This article discusses the concept of Workplace Health Promotion as an efficient tool to support companies at mastering these essential challenges.
