The market-oriented product development describes a focusing of needs, which leads ideally to high product quality and profitability. In the context of “Digital Factory” this paper focuses on the integrated product and process design, which is oriented to the physical part of the product. Due to the high product complexity, shorter product life cycles and increased competition situation is the product development faced with new challenges. Both the speed and the quality of planning should be improved further. Only the combination of organizational approaches and information technologies like for example “Simultaneous Engineering” and the “Digital Factory” promises a sufficient increase of planning efficiency. The following paper deals with existing methodologies and promising approaches in the field of “Digital Factory” against the background of an integrated product and process design. Referring to the requirements of logistics planning, an early integration of ...