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price management

Price Management in Combined Transport

Price Management in Combined Transport

Wolfgang Stölzle, Bettina Resch
Combined transport is currently discussed as an approach with a positive influence on the “Modal Split”. At the same time combined transport is characterized by some challenges which can be confronted by means of economic methods. Contrary to cost-value ratios, little attention was paid to price. Against this background, the present article defines pricemanagement and highlights the requirements for price management in combined transport. It concludes with an illustration of the potentials of price management in combined transport.
Industrie Management | Volume 23 | 2007 | Edition 5 | Pages 51-54
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