To show SMEs a way to identify changes at an early stage, the interactive situation awareness monitor developed by Fraunhofer IPK is used. This gives companies an individually structured overview about their environment and their company (e. g. order situation). The area of the corporate environment is currently being expanded to include the compa- ny-specific component of automatic recognition of context-related data in order to provide relevant information to a company automatically. For this purpose, a machine learning model is developed and trained using company-specific data sets. First- ly, it is necessary to create the data sets with relevant and irrelevant environment information. For that, the PESTEL analysis is applied in this paper. Further- more, advantages and disadvantages of the analy- sis for generating data sets are discussed.