Drive-train electrification intended to create sustainable mobility by enhancing efficiency and identifying supplements and alternatives to crude oil is integral to many vehicle manufacturers’ strategies. However, innovations in the field of electromobility, i.e. mobility rendered possible by electrically powered vehicles, will only establish themselves when they generate genuine value added for customers and are environmentally compatible. Thus, cost effective configuration of a ubiquitous (public, semi-public) infrastructure that supports the use and market launch of electric vehicles constitutes one of the key challenges and will necessitate support from new planning approaches and models.