Data is considered “new gold” or “oil of the 21st century”. Big Data and Artificial Intelligence (AI) based on it enable us to optimize existing processes in companies and to develop new, disruptive business models. Technological innovations benefit consumers, businesses, society and the environment. But the undisputed benefits and opportunities of digitization are related to risks of misuse of data, ethical issues and the risk of rebound effects. The increasing global interconnectedness of the economy makes nation-state regulations impossible. Companies are therefore called upon to make digitization sustainable right from the start on the basis of a voluntary commitment.
