The ever increasing volatility in market conditions push the requirements of industrial companies for operational intelligence far beyond the capabilities of common business intelligence solutions. An integrated and comprehensive software solution was missing. Enterprise Operational Intelligence (EOI) closes the gap. EOI focuses Big Data on company strategies and (strategy-)compliant value chains. This incorporates a structured approach for all data to deliver value, including manufacturing-related data, Internet of Things and real-time processing, somewhat analogous to computer tomography. EOI allows leaders and managers to continuously adjust business processes to keep them in line with business strategies. Operations can be adjusted to new realities rapidly and the consequences of interventions can be understood quickly and comprehensively.