Digital platforms have meanwhile also established among product manufacturers. Besides virtual marketplaces, platforms that aim to digitally connect production processes and thus focus on Industry 4.0 are also of particular interest. In the context of the emerging platformization of industry, product manufacturers are faced with the question of what perspectives exist in the platform business and how new potentials of digital value creation can be exploited. The article shows which platform-based business models are currently being discussed for product manufacturers and which perspectives exist for manufacturers turning into providers of platform-based business models.
Industrie 4.0 Management | Volume 37 | 2021 | Edition 5 | Pages 6-10