Certification for human-centered AI is becoming increasingly important—as a source of competitive differentiation, a response to regulatory expectations, and a mechanism for fostering human-centered work environments. But how can organizations determine whether the underlying requirements are truly embedded in practice? Drawing on expert interviews from established certification domains, this paper shows that the decisive question is answered not during the audit itself, but in the period between audit cycles. Ultimately, it is not the certificate that matters, but the commitment of organizational leadership and the organization as a whole to engage seriously in the certification process and its continuous implementation.
