The majority of international transport is processed via maritime transport chains, which contribute significantly to global emissions of CO2. As a result, companies attempt to reduce the pollution by optimizing processes and by introducing environmental friendly technologies. However, initiatives are rather pursued on an individual company level than in an inter-actor cooperation. This strategy is ineffective because the key for sustainable operations in a transport chain is the alignment of linking intersections. This paper examines opportunities for the successful implementation of Eco-Innovations along the maritime transport chain as well as its actual adaption. Boundary-spanning cooperation with “landside” actors has been identified as the largest lever for a successful implementation of Eco-Innovations.
