management of ideas

Despite of proven immense impact on profitability, characterized with short payback periods and being recognized for its significance on the innovativeness and competiveness of a company, successful management of ideas is rare. An approach with prerequisites of a successful exception is the Corporate Capability Management (CCM) from Fraunhofer Austria. CCM is defined as the systematic and holistic approach to ongoing improvements on organization’s capabilities. The approach comprehends discrepancies between research findings on critical success factors and contemporary industrial practices.