internationalization

Chinese industrial companies have evolved into serious competitors for German companies. The success of companies such as Lenovo, Haier, Huawei or CIMC is a clear proof of their competitiveness. What is interesting is that they do not follow the traditional Western management principles. The competitive behaviour of Chinese companies differs from Western companies similar to the Japanese with their revolutionary management concepts such as Lean Management, Total Quality Management or Kaizen. The lack of knowledge on Chinese competitive behaviour often leads Western managers to making the wrong decisions in terms of sustaining or extending their market position as opposed to Chinese competitors. This article gives a detailed description of the competitive behaviour of Chinese companies and offers a guideline for managers on how to deal with emerging Chinese challengers.

Although German planning service providers have specialized know-how in the field of factory planning, their size and insufficient resources limit their options to provide their services internationally. The formation of networks represents an outstanding opportunity for SME to bundle their competencies to become active in international markets. In order to support this process, this article identifies opportunities for bundling systems from the perspective of providers and describes potential network configurations. In addition, it introduces measures and actions intended to support planning service providers when they implement their services internationally in a network.