The digital transformation is currently one of the defining topics in public discourse. New technical developments are making new services and new business models possible, though they also entail new challenges. In order to recognize and take advantage of the opportunities offered by digital transformation, it is necessary for corporate decision-makers to first understand the fundamental relationships that exist between technologies, data and customers. Only then experts are able to build on this understanding to develop new products and services. Such projects require more than just IT expertise. For the project to succeed, it is crucial that the IT and specialist divisions work together on this development. In order for the collaboration to succeed in spite of all the differences between the divisions’ remits, those in charge should ensure that the project environment is one in which all participants are able to interact on an equal footing and understand one another. The ...
