innovation strategy

An innovation process based on the principles of Total Technology Development involves the systematic use of available know-how and employment of the technology potential. The thus generated innovations focus on actual needs and requirements. There is a new definition for measurement of innovation: The increase of “System Ideality”. This principle forms the base for the strategic direction of the company. An essential part of this approach is the functional view of the system with an analytical valuation. This article describes the theorem of the new management method.

The in-firm innovation process can be divided into four phases. The first phase (concept finding) is also called „fuzzy front-end“ as it is un-structured and activities are left to chance. However, case studies show that this phase can also be clearly structured and supported by adequate methods. For the stages of concept finding „strategic orientation“, „idea generation“, „idea selection“ and „pre-projects“ specific proved proceedings and methods are available. Idea management has to be integrated into the organizational set-up of a company: All ideas should be submitted to an idea collection unit. An idea manager takes care of them and pushes them forward. For the screening and evaluation of ideas a cross-functional committee should support the idea manager.