Competence in building more innovative ships will help the German Maritime Industry guaranteeing its existence under competitive conditions in respect to Asia. The realistic visualisation with Virtual Reality (VR) enables the demonstration of the shipyard’s design competence to the customer in an early stage as well as the discussion of design decisions and their implications between ship yard and supplier. Using the example of shipbuilding, the article shows which changes in the business processes of a company are essential for an efficient use of VR and which add-ons are necessary for a user-oriented ease of operation.
