The term Industry 4.0 has changed from a fashionable issue to a serious research and future-topic in industrial production. Research organisations work on sophisticated technologies and concepts to implement this fourth industrial revolution, research grants are provided generously and model factories get decorated. However, many companies still cannot understand the term industry 4.0 and the related consequences on their own business. Especially small and medium sized enterprises have not understood the benefits. For that reason the currently existing learning factory at the institute of industrial management and innovation research at Graz University of Technology is enlarged to an industry 4.0 learning factory. The concept behind is the object of this article.