Augmented Reality has the potential to radically change both our private environment and the world of work over the coming years and decades. In a study, Prof. Michael E. Porter (Harvard Business School) and James E. Heppelmann, President and CEO of PTC, examine what Augmented Reality is, which technologies and applications will make them so important in the future, and how AR will be implemented in business practice. For example, augmented reality will change the way we learn, how we make decisions, or interact with the physical environment. But AR is not just another communication channel, but a completely new way to get in touch with people. Augmented reality is intended to bridge the gap between man’s limited mental capacity and receptivity and the ever-growing amount of data and insight that the virtual, digital product world provides.
Efficiency and Productivity of Research and Development 
