Electric mobility is currently subject to intensive discussions. New business models, products and services, as well as innovation concepts are developed by R&D and tested in real-life. In this context, the project “Personal Mobility Center” has been carried out in the Bremen/Oldenburg model region for electric mobility. On the basis of the Product Life-Cycle, first approaches for product-related services in the different phases of electric mobility have been worked out. Analysis of these “Extended Products” has shown that battery electric vehicles have to overcome several challenges before new mobility offers based on them can compete on the market.
