Digitalization Strategy

Digitalization is a strategic core issue that has to be anchored in the strategy of every company. The challenge in this context is that there is no uniform pattern for the digital transformation of a company. Instead, each company has to develop its own company-specific plan how it will position itself in the context of digitalization. Furthermore, the development of an individual digitalization strategy is required. The following article presents a planning approach for the development of such a digitalization strategy, based on three major steps.