An increasing customer-driven rate of individualisation as well as the lack of brand loyalty is leading to a greater competition within the automotive industry. Project organisations integrate innovations and technologies into the product under enormous permanent pressure. Especially the defined targets concerning time-to-market, costs, and quality set new challenges to the project management throughout the often decentralised innovation network of engineering partners and manufacturers.
Industrie Management | Volume 20 | 2004 | Edition 4 | Pages 45-48