Design Science Research

Exploring Design Requirements for Methodological Tool Assistance in  Service Design Teams Abstract Analytics-based services (ABS) apply analytical methods to data in  order to enable customers to make better decisions and solve more complex  problems. While it is widely acknowledged that ABS pave the way for new  value creation opportunities, surprisingly little is known about their systematic  design. Service design teams still struggle to create ABS solutions  systematically, i.e. to define what is to be done, how this is going to be achieved  and how decisions are taken during ABS design projects. In this research, we  report on the first iteration of our design science research project which aims to  build design knowledge on methodological tools that can support service design  teams in this particular context. We derive and evaluate four meta-requirements and four design principles – thus contributing to a more profound design knowledge base that can support ...