Industry 4.0 forces companies to keep their business models up-to-date to keep their competitiveness and to satisfy customer demands. Key words like “individual production” and “lot size one” put pressure on companies to adapt their current production to the new requirements. Especially for companies with a mass production this sounds like a 180° turn. Furthermore, no best-practices for introducing industry 4.0 exist and therefore, one cannot rely on such hold points. Nevertheless, a structured transformation of the own business model towards industry is not impossible.