Autor: Manfred Wannöfel

Although the concept of double transformation is being intensely discussed in companies, the practical implementation in operational structures often remains unclear. This article sheds light on how digital technologies and environmental sustainability strategies can be developed either synergistically, antagonistically or independently of each other. In addition, it discusses the different experiences of employees in different industries and the varying progress in the introduction of digital and ecological measures. To this end, it will discuss existing research findings and practical examples that pave the way for the successful integration of both transformation processes in companies.