Risks in a company’s environment are a significant factor of uncertainty for long-term corporate success. In many cases, the main challenge is that decision makers are not aware of the influencing factors, their interdependencies and effects on outcomes. This article introduces an approach to efficiently identify risks within complex, e.g. seasonal, environments. This involves setting up cause-effect relationships to determine risks based on environmental factors, their interdependencies and effects. The approach is illustrated using the case of a company in the luxury food industry.
