Corporate Strategy Supported by PLM | 
|
Managing Products Successfully Along the Product Lifecycle
| Journal | Industrie Management |
| Issue | Volume 27, 2011, Edition 5, Pages 63-66 |
| Share | Cite | Download |
Abstract
Product innovation and development are key capabilities especially for manufacturing industries. Product Lifecycle Management (PLM) as a management concept provides processes and methodologies to establish these capabilities based on the dimensions: Organization, processes and technology. This article discusses the development of the PLM concept from an IT system purely supporting the operational level within a company - moving to a concept supporting top-management decisions regarding product strategy and portfolio. Moreover, a framework is introduced to determine an R&D and PLM Strategy based on the Corporate Business Strategy.
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Potentials: Strategy
