Blended Enterprise - a Realistic and Attractive Concept for Knowledge Management

The concept enterprise 2.0 stands for the enabling of new forms of know-ledge management by utilizing internet technology. While web 2.0 focuses on tools for communication, relationship management and learning, i.e. weblogs, wikis, and social networking platforms, enterprise 2.0 also covers the strategy, structure, and culture of knowledge management, and thus encompasses the entire enterprise. The authors argue that the vision of a blended enterprise is superior to existing non-hybrid enterprise 2.0-visions in terms of both feasibility and performance.