Customer Integration and Hybrid Products | 
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Durch Wertangebote zu dauerhafter Wettbewerbsfähigkeit
| Journal | Industrie Management |
| Issue | Volume 24, 2008, Edition 5, Pages 29-32 |
| Share | Cite | Download |
Abstract
The development of value propositions is key for leverage technological intelligence. Meaningful and sustaining attributes for differentiation are able to contribute significantly to long term growth if they are based on a value oriented business model. Well known from Service Industries, customer integration could be applied to other industries for product development, too. Associated risks can be detected and subsequently managed.
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Potentials: Innovation Strategy
