Competitive Strategy Competence Leadership | 
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| Journal | Industrie Management |
| Issue | Volume 23, 2007, Edition 2, Pages 57-61 |
| Share | Cite | Download |
Abstract
Increasing international competition forces German companies to enhance their portfolio of products and services. Facing this strategic decision, the required competencies for successful market positioning have to be analyzed. Such target-oriented investments in competencies of the employees allow companies to gain an outstanding competitive position. Best practice examinations have proven a positive relation between competence investments on the one hand and market attractiveness of products and services as well as employment situation on the other hand. Yet today, there is a lack of systematic and continuous controlling of competence development processes on a strategic level.
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Potentials: Strategy
