Technology Roadmapping | 
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Building up uniqueness with strategic technology management
| Journal | Industrie Management |
| Issue | Volume 22, 2006, Edition 1, Pages 23-26 |
| Share | Cite | Download |
Abstract
As a result of the free market economy in the global environment, in almost any branch more products are offered than needed. Due to this overcapacity, companies enter a price war with corresponding declining profit margins. By differentiation, a company can escape this so-called price spiral. This article argues that companies can formulate their technological strategy with the help of technology roadmapping by differentiating themselves from their competitors.
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Potentials: Strategy
