Customer-coherent and Customer-inherent Configuration in Mass Customization

JournalIndustrie Management
Issue Volume 19, 2003, Edition 1, Pages 21-24
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Abstract

Today, in many industries the customer demands on products and services change rapidly. Most customers expect individualized products at simultaneously low costs and delivery times. Therefore, many enterprises attempt the strategy of Mass Customization (MC). The result is a variant-rich production process which causes complex prerequisites for the enterprises. This contribution shows an infrastructure for the transfer of customer specifications in the MC.

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