Customer Retention by using Product Configurators and Component Systems

JournalIndustrie Management
Issue Volume 19, 2003, Edition 1, Pages 33-36
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Abstract

Todays consumer markets demand more and more specialised products at low prices. The qualitative sale of their products, as well as development and maintenance, are expensive, complicated and error-prone. Consistent modularisation, combined with good component system management, can solve this trap of complexity. This process has to be supported by powerful tools. Accordingly these tools only take effect if modularisation is reality.

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