{"id":94571,"date":"2022-08-15T12:00:00","date_gmt":"2022-08-15T12:00:00","guid":{"rendered":"https:\/\/industry-science.com\/?post_type=article&#038;p=94571"},"modified":"2024-04-16T16:22:49","modified_gmt":"2024-04-16T14:22:49","slug":"e-commerce-in-the-peoples-republic-of-china-a-market-opportunity-for-german-companies","status":"publish","type":"article","link":"https:\/\/industry-science.com\/en\/articles\/e-commerce-in-the-peoples-republic-of-china-a-market-opportunity-for-german-companies\/","title":{"rendered":"E-Commerce in the People&#8217;s Republic of China"},"content":{"rendered":"<p><!-- GITO PUB shortened content start --><\/p>\n<div class=\"gito-pub-frontend-post-protected\"><\/div>\n<p><!-- GITO PUB shortened content end --><\/p>\n<div style=\"display:block;text-align:center !important;margin:30px 0;\">\n<div style=\"display:inline-block;border:1px solid #555;padding:10px;max-width:600px;text-align:left;\">\n<h2 class=\"gito-pub-download-section\"><center>Access limited<\/center><\/h2>\n<p>You are currently <strong>not logged in \/ not yet registered<\/strong>.<\/p>\n<p>In order to download the desired file(s), you must be logged in and have an appropriate inclusive subscription. Alternatively, you can also obtain access by paying a one-off fee.<\/p>\n<div style=\"text-align:center;\">\n<table style=\"width:90% !important;margin-left:5% !important;\">\n<thead>\n<tr>\n<th>Subscription<\/th>\n<th style=\"text-align:center !important;\">included<\/th>\n<th style=\"text-align:right;\">Purchase<\/th>\n<tr><\/thead>\n<tbody>\n<tr>\n<td>without<\/td>\n<td style=\"text-align:center !important;\">&#8722;<\/td>\n<td style=\"text-align:right;\">29,00 \u20ac<\/td>\n<tr>\n<tr>\n<td>Digital<\/td>\n<td style=\"text-align:center !important;\">&#8722;<\/td>\n<td style=\"text-align:right;\">27,55 \u20ac<\/td>\n<tr>\n<tr>\n<td>Expert<\/td>\n<td style=\"text-align:center !important;\">&#8722;<\/td>\n<td style=\"text-align:right;\">26,10 \u20ac<\/td>\n<tr>\n<tr>\n<td>Professional<\/td>\n<td style=\"text-align:center !important;\"><span style=\"color:var(--company-color);font-weight:bold;font-size:16px;\">&#10003;<\/span><\/td>\n<td style=\"text-align:right;\">0,00 \u20ac<\/td>\n<tr><\/tbody>\n<\/table>\n<p><button style=\"font-size:14px;margin:10px;\" class=\"button gito-pub-login-register-link gito-pub-reporting-abo-button\" data-targetabo=\"professional\" data-targeturl=\"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/article\/94571\/\" data-type=\"abo-button-login\">Register \/ book subscription<\/button><a href=\"https:\/\/industry-science.com\/en\/checkout\/?add-to-cart=94571&#038;quantity=1\" style=\"font-size:14px;margin:10px;\" class=\"button gito-pub-reporting-abo-button\" data-type=\"abo-button-onetime\">Download for one time 29,00 \u20ac<\/a><\/p>\n<p><small>All prices include 7% VAT<\/small><\/p>\n<p><small>After purchasing access rights, you will automatically be redirected back to this page.<\/small><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"gito-pub-tags-social-share\" style=\"display:flex;justify-content:space-between;\"><div>Tags: <span class=\"gito-pub-tag-element\"><a href=\"\/tag\/business-strategy\/\">business strategy<\/a><\/span> <span class=\"gito-pub-tag-element\"><a href=\"\/tag\/e-commerce\/\">E-Commerce<\/a><\/span> <span class=\"gito-pub-tag-element\"><a href=\"\/tag\/field-report\/\">field report<\/a><\/span> <span class=\"gito-pub-tag-element\"><a href=\"\/tag\/market-data\/\">market data<\/a><\/span> <span class=\"gito-pub-tag-element\"><a href=\"\/tag\/platform-economy\/\">platform economy<\/a><\/span> <br>Industries: <span class=\"gito-pub-tag-element\"><a href=\"https:\/\/industry-science.com\/en\/industries\/asia\/\">Asia<\/a><\/span> <\/div><div><div class=\"social-icons share-icons share-row relative\" ><a href=\"whatsapp:\/\/send?text=E-Commerce%20in%20the%20People%26%238217%3Bs%20Republic%20of%20China - https:\/\/industry-science.com\/en\/articles\/e-commerce-in-the-peoples-republic-of-china-a-market-opportunity-for-german-companies\/\" data-action=\"share\/whatsapp\/share\" class=\"icon button circle is-outline tooltip whatsapp show-for-medium\" title=\"Share on WhatsApp\" aria-label=\"Share on WhatsApp\"><i class=\"icon-whatsapp\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/industry-science.com\/en\/articles\/e-commerce-in-the-peoples-republic-of-china-a-market-opportunity-for-german-companies\/\" data-label=\"Facebook\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); return false;\" target=\"_blank\" class=\"icon button circle is-outline tooltip facebook\" title=\"Share on Facebook\" aria-label=\"Share on Facebook\" rel=\"noopener nofollow\"><i class=\"icon-facebook\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/x.com\/share?url=https:\/\/industry-science.com\/en\/articles\/e-commerce-in-the-peoples-republic-of-china-a-market-opportunity-for-german-companies\/\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); return false;\" target=\"_blank\" class=\"icon button circle is-outline tooltip x\" title=\"Share on X\" aria-label=\"Share on X\" rel=\"noopener nofollow\"><i class=\"icon-x\" aria-hidden=\"true\"><\/i><\/a><a href=\"mailto:?subject=E-Commerce%20in%20the%20People%26%238217%3Bs%20Republic%20of%20China&body=Check%20this%20out%3A%20https%3A%2F%2Findustry-science.com%2Fen%2Farticles%2Fe-commerce-in-the-peoples-republic-of-china-a-market-opportunity-for-german-companies%2F\" class=\"icon button circle is-outline tooltip email\" title=\"Email to a Friend\" aria-label=\"Email to a Friend\" rel=\"nofollow\"><i class=\"icon-envelop\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/industry-science.com\/en\/articles\/e-commerce-in-the-peoples-republic-of-china-a-market-opportunity-for-german-companies\/&title=E-Commerce%20in%20the%20People%26%238217%3Bs%20Republic%20of%20China\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); return false;\" target=\"_blank\" class=\"icon button circle is-outline tooltip linkedin\" title=\"Share on LinkedIn\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\"><i class=\"icon-linkedin\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><hr style=\"margin-top:0px;\">\n","protected":false},"excerpt":{"rendered":"<p>Germany is the largest European trading partner of the People&#8217;s Republic of China. The main exports are chemical products, machinery, motor vehicles and electrical engineering. However, German companies are finding it difficult to gain access to the Chinese B2C-market. E-commerce, which has been expanded in recent years, can enable German companies to enter the Chinese custom- er market. The article presents the situation of e-commerce in China and shows relevant support offers of the platform operators, which, however, can lead to economic dependency. For German companies, it seems advantageous to deal with the principles of success of Chinese e-commerce in order to implement them in their traditional markets.<\/p>\n","protected":false},"featured_media":95917,"menu_order":0,"template":"","categories":[79167,79168,4713,79298],"tags":[78444,68616,78445,78443,77021],"product_cat":[3300],"topic":[],"technology":[],"knowhow":[],"industry":[71017],"writer":[82787,83498],"content-type":[],"potential":[],"solution":[],"glossary":[],"class_list":{"0":"post-94571","1":"article","2":"type-article","3":"status-publish","4":"has-post-thumbnail","6":"category-design-en","7":"category-translate-en","8":"category-translate","9":"category-typeset","10":"tag-business-strategy","11":"tag-e-commerce","12":"tag-field-report","13":"tag-market-data","14":"tag-platform-economy","15":"product_cat-article","16":"industry-asia","17":"writer-martin-braun-en","18":"writer-yingying-ke-en","19":"product","20":"first","21":"instock","22":"downloadable","23":"virtual","24":"sold-individually","25":"taxable","26":"purchasable","27":"product-type-article"},"uagb_featured_image_src":{"full":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/Ke_E-Commerce_IM-4_2022-1400x788.jpg",1400,788,false],"thumbnail":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/Ke_E-Commerce_IM-4_2022-1400x788-150x150.jpg",150,150,true],"medium":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/Ke_E-Commerce_IM-4_2022-1400x788-666x375.jpg",666,375,true],"medium_large":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/Ke_E-Commerce_IM-4_2022-1400x788-768x432.jpg",768,432,true],"large":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/Ke_E-Commerce_IM-4_2022-1400x788-1024x576.jpg",1020,574,true],"front-page-entry":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/Ke_E-Commerce_IM-4_2022-1400x788-1032x320.jpg",1032,320,true],"post-entry":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/Ke_E-Commerce_IM-4_2022-1400x788-764x376.jpg",764,376,true],"post-teaser":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/Ke_E-Commerce_IM-4_2022-1400x788-392x320.jpg",392,320,true],"post-teaser-mobile":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/Ke_E-Commerce_IM-4_2022-1400x788-608x496.jpg",608,496,true],"post-custom-size":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/Ke_E-Commerce_IM-4_2022-1400x788-640x325.jpg",640,325,true],"whitepaper-teaser":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/Ke_E-Commerce_IM-4_2022-1400x788-274x376.jpg",274,376,true],"card-big":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/Ke_E-Commerce_IM-4_2022-1400x788-514x292.jpg",514,292,true],"card-portrait":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/Ke_E-Commerce_IM-4_2022-1400x788-320x440.jpg",320,440,true],"card-big-company":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/Ke_E-Commerce_IM-4_2022-1400x788-514x289.jpg",514,289,true],"gp-listing":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/Ke_E-Commerce_IM-4_2022-1400x788-196x180.jpg",196,180,true],"1536x1536":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/Ke_E-Commerce_IM-4_2022-1400x788.jpg",1400,788,false],"2048x2048":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/Ke_E-Commerce_IM-4_2022-1400x788.jpg",1400,788,false],"woocommerce_thumbnail":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/Ke_E-Commerce_IM-4_2022-1400x788-510x510.jpg",510,510,true],"woocommerce_single":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/Ke_E-Commerce_IM-4_2022-1400x788-510x287.jpg",510,287,true],"woocommerce_gallery_thumbnail":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/Ke_E-Commerce_IM-4_2022-1400x788-100x100.jpg",100,100,true],"dgwt-wcas-product-suggestion":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/Ke_E-Commerce_IM-4_2022-1400x788-64x36.jpg",64,36,true]},"uagb_author_info":{"display_name":"Christoph Brocks","author_link":"https:\/\/industry-science.com\/en\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Germany is the largest European trading partner of the People's Republic of China. The main exports are chemical products, machinery, motor vehicles and electrical engineering. However, German companies are finding it difficult to gain access to the Chinese B2C-market. E-commerce, which has been expanded in recent years, can enable German companies to enter the Chinese&hellip;","_links":{"self":[{"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/article\/94571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/types\/article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/media\/95917"}],"wp:attachment":[{"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/media?parent=94571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/categories?post=94571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/tags?post=94571"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/product_cat?post=94571"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/topic?post=94571"},{"taxonomy":"technology","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/technology?post=94571"},{"taxonomy":"knowhow","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/knowhow?post=94571"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/industry?post=94571"},{"taxonomy":"writer","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/writer?post=94571"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/content-type?post=94571"},{"taxonomy":"potential","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/potential?post=94571"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/solution?post=94571"},{"taxonomy":"glossary","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/glossary?post=94571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}