{"id":91095,"date":"2012-12-15T12:00:00","date_gmt":"2012-12-15T11:00:00","guid":{"rendered":"https:\/\/industry-science.com\/artikel\/win-model-persisting-in-competition-with-services\/"},"modified":"2012-12-15T12:00:00","modified_gmt":"2012-12-15T12:00:00","slug":"win-model-persisting-in-competition-with-services","status":"publish","type":"article","link":"https:\/\/industry-science.com\/en\/articles\/win-model-persisting-in-competition-with-services\/","title":{"rendered":"WIN Model &#8211; Persisting in Competition with Services"},"content":{"rendered":"<p><!-- GITO PUB shortened content start --><\/p>\n<div class=\"gito-pub-frontend-post-protected\"><\/div>\n<p><!-- GITO PUB shortened content end --><\/p>\n<div style=\"display:block;text-align:center !important;margin:30px 0;\">\n<div style=\"display:inline-block;border:1px solid #555;padding:10px;max-width:600px;text-align:left;\">\n<h2 class=\"gito-pub-download-section\"><center>Access limited<\/center><\/h2>\n<p>You are currently <strong>not logged in \/ not yet registered<\/strong>.<\/p>\n<p>In order to download the desired file(s), you must be logged in and have an appropriate inclusive subscription. Alternatively, you can also obtain access by paying a one-off fee.<\/p>\n<div style=\"text-align:center;\">\n<table style=\"width:90% !important;margin-left:5% !important;\">\n<thead>\n<tr>\n<th>Subscription<\/th>\n<th style=\"text-align:center !important;\">included<\/th>\n<th style=\"text-align:right;\">Purchase<\/th>\n<tr><\/thead>\n<tbody>\n<tr>\n<td>without<\/td>\n<td style=\"text-align:center !important;\">&#8722;<\/td>\n<td style=\"text-align:right;\">29,00 \u20ac<\/td>\n<tr>\n<tr>\n<td>Digital<\/td>\n<td style=\"text-align:center !important;\"><span style=\"color:var(--company-color);font-weight:bold;font-size:16px;\">&#10003;<\/span><\/td>\n<td style=\"text-align:right;\">0,00 \u20ac<\/td>\n<tr>\n<tr>\n<td>Expert<\/td>\n<td style=\"text-align:center !important;\"><span style=\"color:var(--company-color);font-weight:bold;font-size:16px;\">&#10003;<\/span><\/td>\n<td style=\"text-align:right;\">0,00 \u20ac<\/td>\n<tr>\n<tr>\n<td>Professional<\/td>\n<td style=\"text-align:center !important;\"><span style=\"color:var(--company-color);font-weight:bold;font-size:16px;\">&#10003;<\/span><\/td>\n<td style=\"text-align:right;\">0,00 \u20ac<\/td>\n<tr><\/tbody>\n<\/table>\n<p><button style=\"font-size:14px;margin:10px;\" class=\"button gito-pub-login-register-link gito-pub-reporting-abo-button\" data-targetabo=\"digital\" data-targeturl=\"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/article\/91095\/\" data-type=\"abo-button-login\">Register \/ book subscription<\/button><a href=\"https:\/\/industry-science.com\/en\/checkout\/?add-to-cart=91095&#038;quantity=1\" style=\"font-size:14px;margin:10px;\" class=\"button gito-pub-reporting-abo-button\" data-type=\"abo-button-onetime\">Download for one time 29,00 \u20ac<\/a><\/p>\n<p><small>All prices include 7% VAT<\/small><\/p>\n<p><small>After purchasing access rights, you will automatically be redirected back to this page.<\/small><\/p>\n<\/div>\n<\/div>\n<\/div>\n<br>Potentials: <span class=\"gito-pub-tag-element\"><a href=\"\/potentials\/services\/\">Services<\/a><\/span> <div class=\"gito-pub-tags-social-share\" style=\"display:flex;justify-content:space-between;\"><div>Tags: <span class=\"gito-pub-tag-element\"><a href=\"\/tag\/product-related-service\/\">product related service<\/a><\/span> <span class=\"gito-pub-tag-element\"><a href=\"\/tag\/service-en\/\">Service<\/a><\/span> <span class=\"gito-pub-tag-element\"><a href=\"\/tag\/service\/\">Service<\/a><\/span> <span class=\"gito-pub-tag-element\"><a href=\"\/tag\/service-engineering\/\">Service Engineering<\/a><\/span> <span class=\"gito-pub-tag-element\"><a href=\"\/tag\/solution\/\">Solution<\/a><\/span> <\/div><div><div class=\"social-icons share-icons share-row relative\" ><a href=\"whatsapp:\/\/send?text=WIN%20Model%20%26%238211%3B%20Persisting%20in%20Competition%20with%20Services - https:\/\/industry-science.com\/en\/articles\/win-model-persisting-in-competition-with-services\/\" data-action=\"share\/whatsapp\/share\" class=\"icon button circle is-outline tooltip whatsapp show-for-medium\" title=\"Share on WhatsApp\" aria-label=\"Share on WhatsApp\"><i class=\"icon-whatsapp\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/industry-science.com\/en\/articles\/win-model-persisting-in-competition-with-services\/\" data-label=\"Facebook\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); return false;\" target=\"_blank\" class=\"icon button circle is-outline tooltip facebook\" title=\"Share on Facebook\" aria-label=\"Share on Facebook\" rel=\"noopener nofollow\"><i class=\"icon-facebook\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/x.com\/share?url=https:\/\/industry-science.com\/en\/articles\/win-model-persisting-in-competition-with-services\/\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); return false;\" target=\"_blank\" class=\"icon button circle is-outline tooltip x\" title=\"Share on X\" aria-label=\"Share on X\" rel=\"noopener nofollow\"><i class=\"icon-x\" aria-hidden=\"true\"><\/i><\/a><a href=\"mailto:?subject=WIN%20Model%20%26%238211%3B%20Persisting%20in%20Competition%20with%20Services&body=Check%20this%20out%3A%20https%3A%2F%2Findustry-science.com%2Fen%2Farticles%2Fwin-model-persisting-in-competition-with-services%2F\" class=\"icon button circle is-outline tooltip email\" title=\"Email to a Friend\" aria-label=\"Email to a Friend\" rel=\"nofollow\"><i class=\"icon-envelop\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/industry-science.com\/en\/articles\/win-model-persisting-in-competition-with-services\/&title=WIN%20Model%20%26%238211%3B%20Persisting%20in%20Competition%20with%20Services\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); return false;\" target=\"_blank\" class=\"icon button circle is-outline tooltip linkedin\" title=\"Share on LinkedIn\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\"><i class=\"icon-linkedin\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><hr style=\"margin-top:0px;\">\n","protected":false},"excerpt":{"rendered":"<p>Facing increasing competition through globalization and short innovation cycles industry leaders need to include services in their innovation strategy. The WIN-model shows that combined strategies for product and service innovation are creating sustainable competitive advantages. Enhancing product offers with complex services and service solutions are long-term investments to sustain USPs. Integrated product and service innovation to create service solutions require deep understanding of customer needs. Delivering such services lead to close interaction with the customers which are not visible for competitors. To provide service solutions, services need to be included in the corporate innovation strategy. Services need to be driven by the C-suite. Great services will push the image and branding of your company and interaction with customers will push product innovation. A WIN-WIN situation!<\/p>\n","protected":false},"featured_media":97660,"menu_order":0,"template":"","categories":[],"tags":[73288,80166,68577,68290,73287],"product_cat":[3300],"topic":[],"technology":[],"knowhow":[],"industry":[],"writer":[81540,82024],"content-type":[],"potential":[67652],"solution":[],"glossary":[],"class_list":{"0":"post-91095","1":"article","2":"type-article","3":"status-publish","4":"has-post-thumbnail","6":"tag-product-related-service","7":"tag-service-en","8":"tag-service","9":"tag-service-engineering","10":"tag-solution","11":"product_cat-article","12":"writer-christian-van-husen-en","13":"writer-harald-kopp-en","14":"potential-services","15":"product","16":"first","17":"instock","18":"downloadable","19":"virtual","20":"sold-individually","21":"taxable","22":"purchasable","23":"product-type-article"},"uagb_featured_image_src":{"full":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/kopp_WIN-Modell-Mit_Dienstleistungen_im_Wettbewerb_bestehen_IM_2012_6-1400x788.jpg",1400,788,false],"thumbnail":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/kopp_WIN-Modell-Mit_Dienstleistungen_im_Wettbewerb_bestehen_IM_2012_6-1400x788-150x150.jpg",150,150,true],"medium":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/kopp_WIN-Modell-Mit_Dienstleistungen_im_Wettbewerb_bestehen_IM_2012_6-1400x788-666x375.jpg",666,375,true],"medium_large":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/kopp_WIN-Modell-Mit_Dienstleistungen_im_Wettbewerb_bestehen_IM_2012_6-1400x788-768x432.jpg",768,432,true],"large":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/kopp_WIN-Modell-Mit_Dienstleistungen_im_Wettbewerb_bestehen_IM_2012_6-1400x788-1024x576.jpg",1020,574,true],"front-page-entry":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/kopp_WIN-Modell-Mit_Dienstleistungen_im_Wettbewerb_bestehen_IM_2012_6-1400x788-1032x320.jpg",1032,320,true],"post-entry":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/kopp_WIN-Modell-Mit_Dienstleistungen_im_Wettbewerb_bestehen_IM_2012_6-1400x788-764x376.jpg",764,376,true],"post-teaser":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/kopp_WIN-Modell-Mit_Dienstleistungen_im_Wettbewerb_bestehen_IM_2012_6-1400x788-392x320.jpg",392,320,true],"post-teaser-mobile":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/kopp_WIN-Modell-Mit_Dienstleistungen_im_Wettbewerb_bestehen_IM_2012_6-1400x788-608x496.jpg",608,496,true],"post-custom-size":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/kopp_WIN-Modell-Mit_Dienstleistungen_im_Wettbewerb_bestehen_IM_2012_6-1400x788-640x325.jpg",640,325,true],"whitepaper-teaser":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/kopp_WIN-Modell-Mit_Dienstleistungen_im_Wettbewerb_bestehen_IM_2012_6-1400x788-274x376.jpg",274,376,true],"card-big":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/kopp_WIN-Modell-Mit_Dienstleistungen_im_Wettbewerb_bestehen_IM_2012_6-1400x788-514x292.jpg",514,292,true],"card-portrait":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/kopp_WIN-Modell-Mit_Dienstleistungen_im_Wettbewerb_bestehen_IM_2012_6-1400x788-320x440.jpg",320,440,true],"card-big-company":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/kopp_WIN-Modell-Mit_Dienstleistungen_im_Wettbewerb_bestehen_IM_2012_6-1400x788-514x289.jpg",514,289,true],"gp-listing":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/kopp_WIN-Modell-Mit_Dienstleistungen_im_Wettbewerb_bestehen_IM_2012_6-1400x788-196x180.jpg",196,180,true],"1536x1536":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/kopp_WIN-Modell-Mit_Dienstleistungen_im_Wettbewerb_bestehen_IM_2012_6-1400x788.jpg",1400,788,false],"2048x2048":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/kopp_WIN-Modell-Mit_Dienstleistungen_im_Wettbewerb_bestehen_IM_2012_6-1400x788.jpg",1400,788,false],"woocommerce_thumbnail":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/kopp_WIN-Modell-Mit_Dienstleistungen_im_Wettbewerb_bestehen_IM_2012_6-1400x788-510x510.jpg",510,510,true],"woocommerce_single":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/kopp_WIN-Modell-Mit_Dienstleistungen_im_Wettbewerb_bestehen_IM_2012_6-1400x788-510x287.jpg",510,287,true],"woocommerce_gallery_thumbnail":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/kopp_WIN-Modell-Mit_Dienstleistungen_im_Wettbewerb_bestehen_IM_2012_6-1400x788-100x100.jpg",100,100,true],"dgwt-wcas-product-suggestion":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/kopp_WIN-Modell-Mit_Dienstleistungen_im_Wettbewerb_bestehen_IM_2012_6-1400x788-64x36.jpg",64,36,true]},"uagb_author_info":{"display_name":"Christoph Brocks","author_link":"https:\/\/industry-science.com\/en\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Facing increasing competition through globalization and short innovation cycles industry leaders need to include services in their innovation strategy. The WIN-model shows that combined strategies for product and service innovation are creating sustainable competitive advantages. Enhancing product offers with complex services and service solutions are long-term investments to sustain USPs. Integrated product and service innovation&hellip;","_links":{"self":[{"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/article\/91095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/types\/article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/media\/97660"}],"wp:attachment":[{"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/media?parent=91095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/categories?post=91095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/tags?post=91095"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/product_cat?post=91095"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/topic?post=91095"},{"taxonomy":"technology","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/technology?post=91095"},{"taxonomy":"knowhow","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/knowhow?post=91095"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/industry?post=91095"},{"taxonomy":"writer","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/writer?post=91095"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/content-type?post=91095"},{"taxonomy":"potential","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/potential?post=91095"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/solution?post=91095"},{"taxonomy":"glossary","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/glossary?post=91095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}