{"id":90967,"date":"2011-10-15T12:00:00","date_gmt":"2011-10-15T10:00:00","guid":{"rendered":"https:\/\/industry-science.com\/artikel\/instruments-to-support-a-structured-customer-orientation-in-the-early-innovation-stage\/"},"modified":"2025-08-05T15:58:57","modified_gmt":"2025-08-05T13:58:57","slug":"instruments-to-support-a-structured-customer-orientation-in-the-early-innovation-stage","status":"publish","type":"article","link":"https:\/\/industry-science.com\/en\/articles\/instruments-to-support-a-structured-customer-orientation-in-the-early-innovation-stage\/","title":{"rendered":"Supporting a Structured Customer Orientation"},"content":{"rendered":"<p><!-- GITO PUB shortened content start --><\/p>\n<div class=\"gito-pub-frontend-post-protected\"><\/div>\n<p><!-- GITO PUB shortened content end --><\/p>\n<div style=\"display:block;text-align:center !important;margin:30px 0;\">\n<div style=\"display:inline-block;border:1px solid #555;padding:10px;max-width:600px;text-align:left;\">\n<h2 class=\"gito-pub-download-section\"><center>Access limited<\/center><\/h2>\n<p>You are currently <strong>not logged in \/ not yet registered<\/strong>.<\/p>\n<p>In order to download the desired file(s), you must be logged in and have an appropriate inclusive subscription. Alternatively, you can also obtain access by paying a one-off fee.<\/p>\n<div style=\"text-align:center;\">\n<table style=\"width:90% !important;margin-left:5% !important;\">\n<thead>\n<tr>\n<th>Subscription<\/th>\n<th style=\"text-align:center !important;\">included<\/th>\n<th style=\"text-align:right;\">Purchase<\/th>\n<tr><\/thead>\n<tbody>\n<tr>\n<td>without<\/td>\n<td style=\"text-align:center !important;\">&#8722;<\/td>\n<td style=\"text-align:right;\">29,00 \u20ac<\/td>\n<tr>\n<tr>\n<td>Digital<\/td>\n<td style=\"text-align:center !important;\"><span style=\"color:var(--company-color);font-weight:bold;font-size:16px;\">&#10003;<\/span><\/td>\n<td style=\"text-align:right;\">0,00 \u20ac<\/td>\n<tr>\n<tr>\n<td>Expert<\/td>\n<td style=\"text-align:center !important;\"><span style=\"color:var(--company-color);font-weight:bold;font-size:16px;\">&#10003;<\/span><\/td>\n<td style=\"text-align:right;\">0,00 \u20ac<\/td>\n<tr>\n<tr>\n<td>Professional<\/td>\n<td style=\"text-align:center !important;\"><span style=\"color:var(--company-color);font-weight:bold;font-size:16px;\">&#10003;<\/span><\/td>\n<td style=\"text-align:right;\">0,00 \u20ac<\/td>\n<tr><\/tbody>\n<\/table>\n<p><button style=\"font-size:14px;margin:10px;\" class=\"button gito-pub-login-register-link gito-pub-reporting-abo-button\" data-targetabo=\"digital\" data-targeturl=\"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/article\/90967\/\" data-type=\"abo-button-login\">Register \/ book subscription<\/button><a href=\"https:\/\/industry-science.com\/en\/checkout\/?add-to-cart=90967&#038;quantity=1\" style=\"font-size:14px;margin:10px;\" class=\"button gito-pub-reporting-abo-button\" data-type=\"abo-button-onetime\">Download for one time 29,00 \u20ac<\/a><\/p>\n<p><small>All prices include 7% VAT<\/small><\/p>\n<p><small>After purchasing access rights, you will automatically be redirected back to this page.<\/small><\/p>\n<\/div>\n<\/div>\n<\/div>\n<br>Potentials: <span class=\"gito-pub-tag-element\"><a href=\"\/potentials\/strategy\/\">Strategy<\/a><\/span> <div class=\"gito-pub-tags-social-share\" style=\"display:flex;justify-content:space-between;\"><div>Tags: <span class=\"gito-pub-tag-element\"><a href=\"\/tag\/customer-oriented-development\/\">customer-oriented development<\/a><\/span> <span class=\"gito-pub-tag-element\"><a href=\"\/tag\/early-innovation-stage\/\">early innovation stage<\/a><\/span> <span class=\"gito-pub-tag-element\"><a href=\"\/tag\/methods-of-customer-integration\/\">methods of customer integration<\/a><\/span> <span class=\"gito-pub-tag-element\"><a href=\"\/tag\/usability-engineering\/\">Usability-Engineering<\/a><\/span> <\/div><div><div class=\"social-icons share-icons share-row relative\" ><a href=\"whatsapp:\/\/send?text=Supporting%20a%20Structured%20Customer%20Orientation - https:\/\/industry-science.com\/en\/articles\/instruments-to-support-a-structured-customer-orientation-in-the-early-innovation-stage\/\" data-action=\"share\/whatsapp\/share\" class=\"icon button circle is-outline tooltip whatsapp show-for-medium\" title=\"Share on WhatsApp\" aria-label=\"Share on WhatsApp\"><i class=\"icon-whatsapp\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/industry-science.com\/en\/articles\/instruments-to-support-a-structured-customer-orientation-in-the-early-innovation-stage\/\" data-label=\"Facebook\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); 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return false;\" target=\"_blank\" class=\"icon button circle is-outline tooltip linkedin\" title=\"Share on LinkedIn\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\"><i class=\"icon-linkedin\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><hr style=\"margin-top:0px;\">\n","protected":false},"excerpt":{"rendered":"<p>The development of new products is necessary in order to ensure a company\u00b4s survival. But, if badly planned, this also could lead to a corporate crisis. An early customer and competition orientation results in need-based and competitive products and is therefore considered as an essential requirement for innovation success. However, due to a lack of know how concerning the application of appropriate instruments, especially small and medium sized enterprises face big challenges. In this report, the development of a method kit is introduced, which supports a customer and competition oriented product development process during the early innovation phase by providing a suitable and applicable collection of methods in order to implement the development process in practice.<\/p>\n","protected":false},"featured_media":97805,"menu_order":0,"template":"","categories":[],"tags":[73084,73083,73085,73082],"product_cat":[3300],"topic":[],"technology":[],"knowhow":[],"industry":[],"writer":[81669,81976],"content-type":[],"potential":[68108],"solution":[],"glossary":[],"class_list":{"0":"post-90967","1":"article","2":"type-article","3":"status-publish","4":"has-post-thumbnail","6":"tag-customer-oriented-development","7":"tag-early-innovation-stage","8":"tag-methods-of-customer-integration","9":"tag-usability-engineering","10":"product_cat-article","11":"writer-birgit-spanner-ulmer-en","12":"writer-frank-dittrich-en","13":"potential-strategy","14":"product","15":"first","16":"instock","17":"downloadable","18":"virtual","19":"sold-individually","20":"taxable","21":"purchasable","22":"product-type-article"},"uagb_featured_image_src":{"full":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/dittrich_Instrumentarium_zur_kundenorientierten_Produktentwicklung_IM_2011_5-1400x788.jpg",1400,788,false],"thumbnail":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/dittrich_Instrumentarium_zur_kundenorientierten_Produktentwicklung_IM_2011_5-1400x788-150x150.jpg",150,150,true],"medium":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/dittrich_Instrumentarium_zur_kundenorientierten_Produktentwicklung_IM_2011_5-1400x788-666x375.jpg",666,375,true],"medium_large":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/dittrich_Instrumentarium_zur_kundenorientierten_Produktentwicklung_IM_2011_5-1400x788-768x432.jpg",768,432,true],"large":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/dittrich_Instrumentarium_zur_kundenorientierten_Produktentwicklung_IM_2011_5-1400x788-1024x576.jpg",1020,574,true],"front-page-entry":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/dittrich_Instrumentarium_zur_kundenorientierten_Produktentwicklung_IM_2011_5-1400x788-1032x320.jpg",1032,320,true],"post-entry":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/dittrich_Instrumentarium_zur_kundenorientierten_Produktentwicklung_IM_2011_5-1400x788-764x376.jpg",764,376,true],"post-teaser":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/dittrich_Instrumentarium_zur_kundenorientierten_Produktentwicklung_IM_2011_5-1400x788-392x320.jpg",392,320,true],"post-teaser-mobile":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/dittrich_Instrumentarium_zur_kundenorientierten_Produktentwicklung_IM_2011_5-1400x788-608x496.jpg",608,496,true],"post-custom-size":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/dittrich_Instrumentarium_zur_kundenorientierten_Produktentwicklung_IM_2011_5-1400x788-640x325.jpg",640,325,true],"whitepaper-teaser":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/dittrich_Instrumentarium_zur_kundenorientierten_Produktentwicklung_IM_2011_5-1400x788-274x376.jpg",274,376,true],"card-big":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/dittrich_Instrumentarium_zur_kundenorientierten_Produktentwicklung_IM_2011_5-1400x788-514x292.jpg",514,292,true],"card-portrait":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/dittrich_Instrumentarium_zur_kundenorientierten_Produktentwicklung_IM_2011_5-1400x788-320x440.jpg",320,440,true],"card-big-company":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/dittrich_Instrumentarium_zur_kundenorientierten_Produktentwicklung_IM_2011_5-1400x788-514x289.jpg",514,289,true],"gp-listing":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/dittrich_Instrumentarium_zur_kundenorientierten_Produktentwicklung_IM_2011_5-1400x788-196x180.jpg",196,180,true],"1536x1536":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/dittrich_Instrumentarium_zur_kundenorientierten_Produktentwicklung_IM_2011_5-1400x788.jpg",1400,788,false],"2048x2048":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/dittrich_Instrumentarium_zur_kundenorientierten_Produktentwicklung_IM_2011_5-1400x788.jpg",1400,788,false],"woocommerce_thumbnail":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/dittrich_Instrumentarium_zur_kundenorientierten_Produktentwicklung_IM_2011_5-1400x788-510x510.jpg",510,510,true],"woocommerce_single":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/dittrich_Instrumentarium_zur_kundenorientierten_Produktentwicklung_IM_2011_5-1400x788-510x287.jpg",510,287,true],"woocommerce_gallery_thumbnail":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/dittrich_Instrumentarium_zur_kundenorientierten_Produktentwicklung_IM_2011_5-1400x788-100x100.jpg",100,100,true],"dgwt-wcas-product-suggestion":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/dittrich_Instrumentarium_zur_kundenorientierten_Produktentwicklung_IM_2011_5-1400x788-64x36.jpg",64,36,true]},"uagb_author_info":{"display_name":"Christoph Brocks","author_link":"https:\/\/industry-science.com\/en\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"The development of new products is necessary in order to ensure a company\u00b4s survival. But, if badly planned, this also could lead to a corporate crisis. An early customer and competition orientation results in need-based and competitive products and is therefore considered as an essential requirement for innovation success. However, due to a lack of&hellip;","_links":{"self":[{"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/article\/90967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/types\/article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/media\/97805"}],"wp:attachment":[{"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/media?parent=90967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/categories?post=90967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/tags?post=90967"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/product_cat?post=90967"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/topic?post=90967"},{"taxonomy":"technology","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/technology?post=90967"},{"taxonomy":"knowhow","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/knowhow?post=90967"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/industry?post=90967"},{"taxonomy":"writer","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/writer?post=90967"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/content-type?post=90967"},{"taxonomy":"potential","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/potential?post=90967"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/solution?post=90967"},{"taxonomy":"glossary","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/glossary?post=90967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}