{"id":90283,"date":"2009-08-15T12:00:00","date_gmt":"2009-08-15T12:00:00","guid":{"rendered":"https:\/\/industry-science.com\/artikel\/implications-of-online-trading-on-tire-producers-sales-potentials\/"},"modified":"2009-08-15T12:00:00","modified_gmt":"2009-08-15T12:00:00","slug":"implications-of-online-trading-on-tire-producers-sales-potentials","status":"publish","type":"article","link":"https:\/\/industry-science.com\/en\/articles\/implications-of-online-trading-on-tire-producers-sales-potentials\/","title":{"rendered":"Implications of Online Trading on Tire Producers\u2019 Sales Potentials"},"content":{"rendered":"<p><!-- GITO PUB shortened content start --><\/p>\n<div class=\"gito-pub-frontend-post-protected\"><\/div>\n<p><!-- GITO PUB shortened content end --><\/p>\n<div style=\"display:block;text-align:center !important;margin:30px 0;\">\n<div style=\"display:inline-block;border:1px solid #555;padding:10px;max-width:600px;text-align:left;\">\n<h2 class=\"gito-pub-download-section\"><center>Access limited<\/center><\/h2>\n<p>You are currently <strong>not logged in \/ not yet registered<\/strong>.<\/p>\n<p>In order to download the desired file(s), you must be logged in and have an appropriate inclusive subscription. Alternatively, you can also obtain access by paying a one-off fee.<\/p>\n<div style=\"text-align:center;\">\n<table style=\"width:90% !important;margin-left:5% !important;\">\n<thead>\n<tr>\n<th>Subscription<\/th>\n<th style=\"text-align:center !important;\">included<\/th>\n<th style=\"text-align:right;\">Purchase<\/th>\n<tr><\/thead>\n<tbody>\n<tr>\n<td>without<\/td>\n<td style=\"text-align:center !important;\">&#8722;<\/td>\n<td style=\"text-align:right;\">29,00 \u20ac<\/td>\n<tr>\n<tr>\n<td>Digital<\/td>\n<td style=\"text-align:center !important;\"><span style=\"color:var(--company-color);font-weight:bold;font-size:16px;\">&#10003;<\/span><\/td>\n<td style=\"text-align:right;\">0,00 \u20ac<\/td>\n<tr>\n<tr>\n<td>Expert<\/td>\n<td style=\"text-align:center !important;\"><span style=\"color:var(--company-color);font-weight:bold;font-size:16px;\">&#10003;<\/span><\/td>\n<td style=\"text-align:right;\">0,00 \u20ac<\/td>\n<tr>\n<tr>\n<td>Professional<\/td>\n<td style=\"text-align:center !important;\"><span style=\"color:var(--company-color);font-weight:bold;font-size:16px;\">&#10003;<\/span><\/td>\n<td style=\"text-align:right;\">0,00 \u20ac<\/td>\n<tr><\/tbody>\n<\/table>\n<p><button style=\"font-size:14px;margin:10px;\" class=\"button gito-pub-login-register-link gito-pub-reporting-abo-button\" data-targetabo=\"digital\" data-targeturl=\"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/article\/90283\/\" data-type=\"abo-button-login\">Register \/ book subscription<\/button><a href=\"https:\/\/industry-science.com\/en\/checkout\/?add-to-cart=90283&#038;quantity=1\" style=\"font-size:14px;margin:10px;\" class=\"button gito-pub-reporting-abo-button\" data-type=\"abo-button-onetime\">Download for one time 29,00 \u20ac<\/a><\/p>\n<p><small>All prices include 7% VAT<\/small><\/p>\n<p><small>After purchasing access rights, you will automatically be redirected back to this page.<\/small><\/p>\n<\/div>\n<\/div>\n<\/div>\n<br>Potentials: <span class=\"gito-pub-tag-element\"><a href=\"\/potentials\/business-models\/\">Business Models<\/a><\/span> <div class=\"gito-pub-tags-social-share\" style=\"display:flex;justify-content:space-between;\"><div>Tags: <span class=\"gito-pub-tag-element\"><a href=\"\/tag\/e-commerce\/\">E-Commerce<\/a><\/span> <span class=\"gito-pub-tag-element\"><a href=\"\/tag\/online-distribution\/\">online distribution<\/a><\/span> <span class=\"gito-pub-tag-element\"><a href=\"\/tag\/tire-producer\/\">tire producer<\/a><\/span> <span class=\"gito-pub-tag-element\"><a href=\"\/tag\/tire-replacement-market\/\">tire replacement market<\/a><\/span> <\/div><div><div class=\"social-icons share-icons share-row relative\" ><a href=\"whatsapp:\/\/send?text=Implications%20of%20Online%20Trading%20on%20Tire%20Producers%E2%80%99%20Sales%20Potentials - https:\/\/industry-science.com\/en\/articles\/implications-of-online-trading-on-tire-producers-sales-potentials\/\" data-action=\"share\/whatsapp\/share\" class=\"icon button circle is-outline tooltip whatsapp show-for-medium\" title=\"Share on WhatsApp\" aria-label=\"Share on WhatsApp\"><i class=\"icon-whatsapp\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/industry-science.com\/en\/articles\/implications-of-online-trading-on-tire-producers-sales-potentials\/\" data-label=\"Facebook\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); 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A survey of the ETH Zurich indicates that up to now tire producers hardly operate online platforms &#8211; even though the future growth potential of online distribution is substantial. The tire producers should react quickly and with a thought-through approach to the challenges of online trading in order to take advantage of this distribution channel. An intensive cooperation with local tire assemblers is decisive for making the online distribution channel work, because customers still require a professional tire fitting.<\/p>\n","protected":false},"featured_media":98173,"menu_order":0,"template":"","categories":[],"tags":[68616,72084,72083,72082],"product_cat":[3300],"topic":[],"technology":[],"knowhow":[],"industry":[],"writer":[81632,81701,81319],"content-type":[],"potential":[67626],"solution":[],"glossary":[],"class_list":{"0":"post-90283","1":"article","2":"type-article","3":"status-publish","4":"has-post-thumbnail","6":"tag-e-commerce","7":"tag-online-distribution","8":"tag-tire-producer","9":"tag-tire-replacement-market","10":"product_cat-article","11":"writer-pan-theo-grosse-ruyken-en","12":"writer-ruben-joenke-en","13":"writer-stephan-m-wagner-en","14":"potential-business-models","15":"product","16":"first","17":"instock","18":"downloadable","19":"virtual","20":"sold-individually","21":"taxable","22":"purchasable","23":"product-type-article"},"uagb_featured_image_src":{"full":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/wagner_IM4-2009_druckversion-13-1400x788.jpg",1400,788,false],"thumbnail":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/wagner_IM4-2009_druckversion-13-1400x788-150x150.jpg",150,150,true],"medium":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/wagner_IM4-2009_druckversion-13-1400x788-666x375.jpg",666,375,true],"medium_large":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/wagner_IM4-2009_druckversion-13-1400x788-768x432.jpg",768,432,true],"large":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/wagner_IM4-2009_druckversion-13-1400x788-1024x576.jpg",1020,574,true],"front-page-entry":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/wagner_IM4-2009_druckversion-13-1400x788-1032x320.jpg",1032,320,true],"post-entry":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/wagner_IM4-2009_druckversion-13-1400x788-764x376.jpg",764,376,true],"post-teaser":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/wagner_IM4-2009_druckversion-13-1400x788-392x320.jpg",392,320,true],"post-teaser-mobile":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/wagner_IM4-2009_druckversion-13-1400x788-608x496.jpg",608,496,true],"post-custom-size":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/wagner_IM4-2009_druckversion-13-1400x788-640x325.jpg",640,325,true],"whitepaper-teaser":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/wagner_IM4-2009_druckversion-13-1400x788-274x376.jpg",274,376,true],"card-big":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/wagner_IM4-2009_druckversion-13-1400x788-514x292.jpg",514,292,true],"card-portrait":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/wagner_IM4-2009_druckversion-13-1400x788-320x440.jpg",320,440,true],"card-big-company":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/wagner_IM4-2009_druckversion-13-1400x788-514x289.jpg",514,289,true],"gp-listing":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/wagner_IM4-2009_druckversion-13-1400x788-196x180.jpg",196,180,true],"1536x1536":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/wagner_IM4-2009_druckversion-13-1400x788.jpg",1400,788,false],"2048x2048":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/wagner_IM4-2009_druckversion-13-1400x788.jpg",1400,788,false],"woocommerce_thumbnail":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/wagner_IM4-2009_druckversion-13-1400x788-510x510.jpg",510,510,true],"woocommerce_single":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/wagner_IM4-2009_druckversion-13-1400x788-510x287.jpg",510,287,true],"woocommerce_gallery_thumbnail":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/wagner_IM4-2009_druckversion-13-1400x788-100x100.jpg",100,100,true],"dgwt-wcas-product-suggestion":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/wagner_IM4-2009_druckversion-13-1400x788-64x36.jpg",64,36,true]},"uagb_author_info":{"display_name":"Christoph Brocks","author_link":"https:\/\/industry-science.com\/en\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"In the tire replacement business, customers increasingly recognize and use e-Commerce as a sales and distribution channel. A survey of the ETH Zurich indicates that up to now tire producers hardly operate online platforms - even though the future growth potential of online distribution is substantial. The tire producers should react quickly and with a&hellip;","_links":{"self":[{"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/article\/90283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/types\/article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/media\/98173"}],"wp:attachment":[{"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/media?parent=90283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/categories?post=90283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/tags?post=90283"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/product_cat?post=90283"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/topic?post=90283"},{"taxonomy":"technology","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/technology?post=90283"},{"taxonomy":"knowhow","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/knowhow?post=90283"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/industry?post=90283"},{"taxonomy":"writer","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/writer?post=90283"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/content-type?post=90283"},{"taxonomy":"potential","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/potential?post=90283"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/solution?post=90283"},{"taxonomy":"glossary","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/glossary?post=90283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}