{"id":90171,"date":"2009-04-15T12:00:00","date_gmt":"2009-04-15T10:00:00","guid":{"rendered":"https:\/\/industry-science.com\/artikel\/hybrid-value-creation-the-capability-for-customer-integration\/"},"modified":"2009-04-15T12:00:00","modified_gmt":"2009-04-15T12:00:00","slug":"hybrid-value-creation-the-capability-for-customer-integration","status":"publish","type":"article","link":"https:\/\/industry-science.com\/en\/articles\/hybrid-value-creation-the-capability-for-customer-integration\/","title":{"rendered":"Hybrid Value Creation  The Capability for Customer Integration"},"content":{"rendered":"<p><!-- GITO PUB shortened content start --><\/p>\n<div class=\"gito-pub-frontend-post-protected\"><\/div>\n<p><!-- GITO PUB shortened content end --><\/p>\n<div style=\"display:block;text-align:center !important;margin:30px 0;\">\n<div style=\"display:inline-block;border:1px solid #555;padding:10px;max-width:600px;text-align:left;\">\n<h2 class=\"gito-pub-download-section\"><center>Access limited<\/center><\/h2>\n<p>You are currently <strong>not logged in \/ not yet registered<\/strong>.<\/p>\n<p>In order to download the desired file(s), you must be logged in and have an appropriate inclusive subscription. Alternatively, you can also obtain access by paying a one-off fee.<\/p>\n<div style=\"text-align:center;\">\n<table style=\"width:90% !important;margin-left:5% !important;\">\n<thead>\n<tr>\n<th>Subscription<\/th>\n<th style=\"text-align:center !important;\">included<\/th>\n<th style=\"text-align:right;\">Purchase<\/th>\n<tr><\/thead>\n<tbody>\n<tr>\n<td>without<\/td>\n<td style=\"text-align:center !important;\">&#8722;<\/td>\n<td style=\"text-align:right;\">29,00 \u20ac<\/td>\n<tr>\n<tr>\n<td>Digital<\/td>\n<td style=\"text-align:center !important;\"><span style=\"color:var(--company-color);font-weight:bold;font-size:16px;\">&#10003;<\/span><\/td>\n<td style=\"text-align:right;\">0,00 \u20ac<\/td>\n<tr>\n<tr>\n<td>Expert<\/td>\n<td style=\"text-align:center !important;\"><span style=\"color:var(--company-color);font-weight:bold;font-size:16px;\">&#10003;<\/span><\/td>\n<td style=\"text-align:right;\">0,00 \u20ac<\/td>\n<tr>\n<tr>\n<td>Professional<\/td>\n<td style=\"text-align:center !important;\"><span style=\"color:var(--company-color);font-weight:bold;font-size:16px;\">&#10003;<\/span><\/td>\n<td style=\"text-align:right;\">0,00 \u20ac<\/td>\n<tr><\/tbody>\n<\/table>\n<p><button style=\"font-size:14px;margin:10px;\" class=\"button gito-pub-login-register-link gito-pub-reporting-abo-button\" data-targetabo=\"digital\" data-targeturl=\"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/article\/90171\/\" data-type=\"abo-button-login\">Register \/ book subscription<\/button><a href=\"https:\/\/industry-science.com\/en\/checkout\/?add-to-cart=90171&#038;quantity=1\" style=\"font-size:14px;margin:10px;\" class=\"button gito-pub-reporting-abo-button\" data-type=\"abo-button-onetime\">Download for one time 29,00 \u20ac<\/a><\/p>\n<p><small>All prices include 7% VAT<\/small><\/p>\n<p><small>After purchasing access rights, you will automatically be redirected back to this page.<\/small><\/p>\n<\/div>\n<\/div>\n<\/div>\n<br>Potentials: <span class=\"gito-pub-tag-element\"><a href=\"\/potentials\/services\/\">Services<\/a><\/span> <span class=\"gito-pub-tag-element\"><a href=\"\/potentials\/strategy\/\">Strategy<\/a><\/span> <br>Solutions: <span class=\"gito-pub-tag-element\"><a href=\"\/en\/functions\/process-management\/\">Process Management<\/a><\/span> <div class=\"gito-pub-tags-social-share\" style=\"display:flex;justify-content:space-between;\"><div>Tags: <span class=\"gito-pub-tag-element\"><a href=\"\/tag\/capabilities\/\">capabilities<\/a><\/span> <span class=\"gito-pub-tag-element\"><a href=\"\/tag\/customer-integration\/\">customer integration<\/a><\/span> <span class=\"gito-pub-tag-element\"><a href=\"\/tag\/hybrid-value-creation\/\">hybrid value creation<\/a><\/span> <span class=\"gito-pub-tag-element\"><a href=\"\/tag\/process-orientation\/\">process orientation<\/a><\/span> <\/div><div><div class=\"social-icons share-icons share-row relative\" ><a href=\"whatsapp:\/\/send?text=Hybrid%20Value%20Creation%20%20The%20Capability%20for%20Customer%20Integration - https:\/\/industry-science.com\/en\/articles\/hybrid-value-creation-the-capability-for-customer-integration\/\" data-action=\"share\/whatsapp\/share\" class=\"icon button circle is-outline tooltip whatsapp show-for-medium\" title=\"Share on WhatsApp\" aria-label=\"Share on WhatsApp\"><i class=\"icon-whatsapp\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/industry-science.com\/en\/articles\/hybrid-value-creation-the-capability-for-customer-integration\/\" data-label=\"Facebook\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); 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return false;\" target=\"_blank\" class=\"icon button circle is-outline tooltip linkedin\" title=\"Share on LinkedIn\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\"><i class=\"icon-linkedin\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><hr style=\"margin-top:0px;\">\n","protected":false},"excerpt":{"rendered":"<p>Integrating products and services to customized hybrid products can help firms to differentiate from their competitors. The essential value proposition of such bundled offerings can comprise usage-based selling (e.g. of machines) combined with guaranteed availability or the operation of customers\u2019 complex production factors such as a complete assembly line. Operational efficiency is no longer sufficient for achieving long term success with hybrid products. Rather it is the way of interaction with customers which provides new opportunities for value creation. In the context of hybrid products the way of creating value for customers changes from a purely transactional view to a relational process. Accordingly, this paper addresses this change from a process-oriented perspective.<\/p>\n","protected":false},"featured_media":98118,"menu_order":0,"template":"","categories":[],"tags":[69148,70296,71471,69629],"product_cat":[3300],"topic":[],"technology":[],"knowhow":[],"industry":[],"writer":[81667,80801,81666],"content-type":[],"potential":[67652,68108],"solution":[67687],"glossary":[],"class_list":{"0":"post-90171","1":"article","2":"type-article","3":"status-publish","4":"has-post-thumbnail","6":"tag-capabilities","7":"tag-customer-integration","8":"tag-hybrid-value-creation","9":"tag-process-orientation","10":"product_cat-article","11":"writer-ferdinand-burianek-en","12":"writer-ralf-reichwald-en","13":"writer-sebastian-bonnemeier-en","14":"potential-services","15":"potential-strategy","16":"solution-process-management","17":"product","18":"first","19":"instock","20":"downloadable","21":"virtual","22":"sold-individually","23":"taxable","24":"purchasable","25":"product-type-article"},"uagb_featured_image_src":{"full":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/bonnemeier_IM2-2009_druckversion-6-1400x788.jpg",1400,788,false],"thumbnail":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/bonnemeier_IM2-2009_druckversion-6-1400x788-150x150.jpg",150,150,true],"medium":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/bonnemeier_IM2-2009_druckversion-6-1400x788-666x375.jpg",666,375,true],"medium_large":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/bonnemeier_IM2-2009_druckversion-6-1400x788-768x432.jpg",768,432,true],"large":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/bonnemeier_IM2-2009_druckversion-6-1400x788-1024x576.jpg",1020,574,true],"front-page-entry":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/bonnemeier_IM2-2009_druckversion-6-1400x788-1032x320.jpg",1032,320,true],"post-entry":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/bonnemeier_IM2-2009_druckversion-6-1400x788-764x376.jpg",764,376,true],"post-teaser":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/bonnemeier_IM2-2009_druckversion-6-1400x788-392x320.jpg",392,320,true],"post-teaser-mobile":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/bonnemeier_IM2-2009_druckversion-6-1400x788-608x496.jpg",608,496,true],"post-custom-size":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/bonnemeier_IM2-2009_druckversion-6-1400x788-640x325.jpg",640,325,true],"whitepaper-teaser":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/bonnemeier_IM2-2009_druckversion-6-1400x788-274x376.jpg",274,376,true],"card-big":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/bonnemeier_IM2-2009_druckversion-6-1400x788-514x292.jpg",514,292,true],"card-portrait":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/bonnemeier_IM2-2009_druckversion-6-1400x788-320x440.jpg",320,440,true],"card-big-company":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/bonnemeier_IM2-2009_druckversion-6-1400x788-514x289.jpg",514,289,true],"gp-listing":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/bonnemeier_IM2-2009_druckversion-6-1400x788-196x180.jpg",196,180,true],"1536x1536":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/bonnemeier_IM2-2009_druckversion-6-1400x788.jpg",1400,788,false],"2048x2048":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/bonnemeier_IM2-2009_druckversion-6-1400x788.jpg",1400,788,false],"woocommerce_thumbnail":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/bonnemeier_IM2-2009_druckversion-6-1400x788-510x510.jpg",510,510,true],"woocommerce_single":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/bonnemeier_IM2-2009_druckversion-6-1400x788-510x287.jpg",510,287,true],"woocommerce_gallery_thumbnail":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/bonnemeier_IM2-2009_druckversion-6-1400x788-100x100.jpg",100,100,true],"dgwt-wcas-product-suggestion":["https:\/\/industry-science.com\/wp-content\/uploads\/2024\/03\/bonnemeier_IM2-2009_druckversion-6-1400x788-64x36.jpg",64,36,true]},"uagb_author_info":{"display_name":"Christoph Brocks","author_link":"https:\/\/industry-science.com\/en\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Integrating products and services to customized hybrid products can help firms to differentiate from their competitors. The essential value proposition of such bundled offerings can comprise usage-based selling (e.g. of machines) combined with guaranteed availability or the operation of customers\u2019 complex production factors such as a complete assembly line. Operational efficiency is no longer sufficient&hellip;","_links":{"self":[{"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/article\/90171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/types\/article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/media\/98118"}],"wp:attachment":[{"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/media?parent=90171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/categories?post=90171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/tags?post=90171"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/product_cat?post=90171"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/topic?post=90171"},{"taxonomy":"technology","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/technology?post=90171"},{"taxonomy":"knowhow","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/knowhow?post=90171"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/industry?post=90171"},{"taxonomy":"writer","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/writer?post=90171"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/content-type?post=90171"},{"taxonomy":"potential","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/potential?post=90171"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/solution?post=90171"},{"taxonomy":"glossary","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/glossary?post=90171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}