{"id":115405,"date":"2026-11-10T15:45:03","date_gmt":"2026-11-10T14:45:03","guid":{"rendered":"https:\/\/industry-science.com\/?post_type=article&#038;p=115405"},"modified":"2026-11-11T20:08:51","modified_gmt":"2026-11-11T19:08:51","slug":"business-strategies-for-data-monetization","status":"publish","type":"article","link":"https:\/\/industry-science.com\/en\/articles\/business-strategies-for-data-monetization\/","title":{"rendered":"Business Strategies for Data Monetization: Deriving Insights from Practice"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<div id=\"download-section\" class=\"gito-pub-download-section\" style=\"text-align:center;margin:20px;\"><h2>Your downloads<\/h2><button style=\"font-size:14px;margin-right:15px;\" class=\"button gito-pub-cpt-download-button\" data-postid=\"115405\" data-userid =\"0\" data-filename=\"WI_2020_ZT_j3-becker.pdf\"><span style=\"margin-top:5px !important;\" class=\"dashicons dashicons-download\"><\/span>&nbsp;&nbsp;Download full Paper here<\/button><\/div><div class=\"gito-pub-tags-social-share\" style=\"display:flex;justify-content:space-between;\"><div>Tags: <span class=\"gito-pub-tag-element\"><a href=\"\/tag\/big-data-en\/\">Big Data<\/a><\/span> <\/div><div><div class=\"social-icons share-icons share-row relative\" ><a href=\"whatsapp:\/\/send?text=Business%20Strategies%20for%20Data%20Monetization%3A%20Deriving%20Insights%20from%20Practice - https:\/\/industry-science.com\/en\/articles\/business-strategies-for-data-monetization\/\" data-action=\"share\/whatsapp\/share\" class=\"icon button circle is-outline tooltip whatsapp show-for-medium\" title=\"Share on WhatsApp\" aria-label=\"Share on WhatsApp\"><i class=\"icon-whatsapp\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/industry-science.com\/en\/articles\/business-strategies-for-data-monetization\/\" data-label=\"Facebook\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); return false;\" target=\"_blank\" class=\"icon button circle is-outline tooltip facebook\" title=\"Share on Facebook\" aria-label=\"Share on Facebook\" rel=\"noopener nofollow\"><i class=\"icon-facebook\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/x.com\/share?url=https:\/\/industry-science.com\/en\/articles\/business-strategies-for-data-monetization\/\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); return false;\" target=\"_blank\" class=\"icon button circle is-outline tooltip x\" title=\"Share on X\" aria-label=\"Share on X\" rel=\"noopener nofollow\"><i class=\"icon-x\" aria-hidden=\"true\"><\/i><\/a><a href=\"mailto:?subject=Business%20Strategies%20for%20Data%20Monetization%3A%20Deriving%20Insights%20from%20Practice&body=Check%20this%20out%3A%20https%3A%2F%2Findustry-science.com%2Fen%2Farticles%2Fbusiness-strategies-for-data-monetization%2F\" class=\"icon button circle is-outline tooltip email\" title=\"Email to a Friend\" aria-label=\"Email to a Friend\" rel=\"nofollow\"><i class=\"icon-envelop\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/industry-science.com\/en\/articles\/business-strategies-for-data-monetization\/&title=Business%20Strategies%20for%20Data%20Monetization%3A%20Deriving%20Insights%20from%20Practice\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); return false;\" target=\"_blank\" class=\"icon button circle is-outline tooltip linkedin\" title=\"Share on LinkedIn\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\"><i class=\"icon-linkedin\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><hr style=\"margin-top:0px;\">\n","protected":false},"excerpt":{"rendered":"<p>Although increases in available data have inspired companies\u2019 interest in creating and extracting value from it, many lack the insight and guidance to assess the potential data offer. To address this issue, we conduct a systematic literature review to create a universe of 102 real-world cases from diverse industries with regard to the use of data. Based on an analysis of these cases, this paper provides a set of 12 generic strategies for monetizing data, ranging from sole asset sale to strategically opening data and  guaranteeing control. This study supports business practice by aggregating the wide range of established approaches of data monetization from practice for operational purposes. It advances theoretical understanding of value capturing from data and suggests important avenues for future work in this emerging field of research.<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","categories":[],"tags":[80175],"product_cat":[],"topic":[],"technology":[],"knowhow":[],"industry":[],"writer":[82034,86242,86243,86244],"content-type":[],"potential":[],"solution":[],"glossary":[],"class_list":["post-115405","article","type-article","status-publish","tag-big-data-en","writer-helmut-krcmar-en","writer-julius-baecker","writer-martin-engert","writer-matthias-pfaff","product","first","instock","downloadable","virtual","sold-individually","taxable","purchasable","product-type-article"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"front-page-entry":false,"post-entry":false,"post-teaser":false,"post-teaser-mobile":false,"post-custom-size":false,"whitepaper-teaser":false,"card-big":false,"card-portrait":false,"card-big-company":false,"gp-listing":false,"1536x1536":false,"2048x2048":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"dgwt-wcas-product-suggestion":false},"uagb_author_info":{"display_name":"Andrea Wollweber","author_link":"https:\/\/industry-science.com\/en\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Although increases in available data have inspired companies\u2019 interest in creating and extracting value from it, many lack the insight and guidance to assess the potential data offer. To address this issue, we conduct a systematic literature review to create a universe of 102 real-world cases from diverse industries with regard to the use of&hellip;","_links":{"self":[{"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/article\/115405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/types\/article"}],"wp:attachment":[{"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/media?parent=115405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/categories?post=115405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/tags?post=115405"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/product_cat?post=115405"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/topic?post=115405"},{"taxonomy":"technology","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/technology?post=115405"},{"taxonomy":"knowhow","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/knowhow?post=115405"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/industry?post=115405"},{"taxonomy":"writer","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/writer?post=115405"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/content-type?post=115405"},{"taxonomy":"potential","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/potential?post=115405"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/solution?post=115405"},{"taxonomy":"glossary","embeddable":true,"href":"https:\/\/industry-science.com\/en\/wp-json\/wp\/v2\/glossary?post=115405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}